On February 4, 2010, in the context of its Kufsteiner Winter School, the faculty of the degree program Sports, Culture & Event Management conferred its first visiting professorship upon Dr. John Beech, MA MBA PhD FRSA. Prof. Beech is Head of Sport & Tourism Applied Research at Coventry University (England) and the author of numerous publications in sport management and sport marketing.

“With the conferment of a visiting professorship upon Professor Beech, the degree program Sports, Culture & Event Management has set a further milestone in strengthening its international orientation,” says Director of Studies Prof. (FH) Dr. Robert Kaspar. The Sports, Culture & Event Management program was launched in 2001 and with its three components (a bachelor program in both a full- and part-time format as well as a master program in a part-time format), it is an important part of the program range at the FH Kufstein.